Bowtie Benchmarks

Median Values

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Awareness
Education
Selection
Commit
Onboard
Achieve Impact
Growth
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LTO (Lead to Opportunity)

8%

OTC (Opportunity to Close)

17%

NRR (Net Revenue Retention)

103%

Sales Cycle (Months)

3.0
CR1 20%
CR2 20%
CR3 65%
CR4 22%
CR5 (Discount) 10%
CR6 98%
CR7 90%
CR8 16%
N=577
LTO (Lead to Opportunity)8%
OTC (Opportunity to Close)17%
NRR (Net Revenue Retention)103%
CR 120%
CR 220%
CR 365%
CR 422%
CR 510%
CR 698%
CR 790%
CR 816%
SALES CYCLE (months)3.0
N=577
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ARR (All)
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<$5M $5M-$10M $10M-$25M $25M-$50M $50M-$100M $100M-$250M $250M-$500M $500M-$1B >$1B
ACV (All)
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<$5k $5k-$25k $25k-$50k $50k-$150k >$150k
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Bootstrapped VC-backed PE/Sponsor-backed Publicly-held Division
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BI/Analytics and Data Science Communication/Collaboration DevOps and App Mgmt ERP/Finance/HR Fintech/Payments Healthcare IT Other Horizontal Apps Other Vertical Market Apps Sales/Marketing/CRM Security and Compliance
Growth (All)
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<0% ~0% 0%-10% 10%-25% 25%-50% 50%-100% >100% NA
FCF Margin (All)
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